Service Dogs’s clear that marketing aimed at people with limb loss and limb differences highlights the ability to return to activities, gain independence, and increase the ability to participate in exciting and challenging adventures. These advertisers are generally selling prosthetics and other durable medical equipment.

It is less advertised, but service animals are trained to help people with disabilities achieve similar goals. Service animals are defined by the Americans with Disabilities Act (ADA) as any animal “trained to do work or perform tasks for the benefit of an individual with a disability.”